這項服務誕生的過程
I Missed the Bus
In Kagoshima, I tried to catch the City View bus, only to find the bus stop location Google Maps showed was off by 200 meters.
It Wasn't Just Me
Digging through travel reviews and blogs, I found that far more than a few travelers had suffered from the same problem.
What Should I Build to Fix This?
I defined the problem and planned what kind of service could help travelers going through the same pain I did.
Design: Like a Traveler's Scrapbook
Not stiff like a government site, not loud like an ad. I based the design on a travel scrapbook: photos, notes and stamps on cream-colored paper.
I Compared All 20 Stops
I wanted data, not just one bad experience. I compared where Google Maps puts every one of the 20 stops with their actual coordinates.
A Card for the Front Desk
Travelers don't go looking for a new map app. They ask people. So I turned the stop guide into a paper card for hotel front desks.